A music managers view in 2022

Everyone realised that data is power.

All of these 3rd party platforms that we had utilised to communicate to our fanbases started to change.

It really is time we knew our most valuable fans — the paying customers in any other business’s world.

Below is a review from what I’ve seen over the past 12 months diving deeper into this space and the tools available to artists:

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Using our pioneering AAA for artists approach, we unlock the lifetime value of fans, by creating customised experiences, before, during and after live shows.